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We create

Social Proof

for brands.

People don’t
buy goods
or services.
They buy
relations,
stories
and magic.

Seth Godin

Clients and Campaigns

We create customized campaigns and

cross-platform strategies for international clients.

Data-driven, groundbreaking and game-changing.

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Generated
Content Pieces
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Completed
Influencer Cooperations
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Executed
Campaigns

Influencer Marketing

L’Oréal #HELLOLONGHAIR

CHALLENGE

For the launch of L’Oréal’s hair care range ELVITAL Dream Length, our goal was to raise awareness among the main target group – young women wishing for healthy, long hair.

APPROACH

Instead of classic product advertising, we created #HelloLongHair, a campaign that excited the audience’s curiosity. Blind tests by micro-influencers and the documentation of effectiveness via test diaries on Instagram aroused buzz. A contest to win a meet-and-greet with macro-influencers such as Stefanie Giesinger and Sarah Harrison at the Cannes Film Festival generated additional reach.

BENEFIT

48 postings and 59 stories were displayed to 23.5 million potential customers – and caught their interest: The interplay of micro- and macro-influencers, blind tests and contest generated 1.4 million likes in total. ​

Social Media

Ecco #PERFECTFIT

CHALLENGE

Reinventing a traditional brand in the digital world: Our mission is to retell the story of ECCO Shoes on Facebook to support customer retention, brand loyalty and business growth.

APPROACH

With #PerfectFit, we focus on ECCO’s brand values: Content is created that conveys a holistic brand image through the combination of central principles such as tradition & innovation or trend & comfort. Influencer cooperations and contests increase the exchange with the community. Additional social ads enable the retargeting of existing and the development of new target groups.

BENEFIT

We combine three modules – channel management, influencer marketing and social ads – to create a brand presence that draws circles, arouses interest and stays in the head.

Content Creation

Vodafone #THEFUTUREISEXCITING

CHALLENGE

Convincing in the visual world of Instagram without a physical product: How can Vodafone appear approachable, gain reach and increase active exchange with the target group?

APPROACH

We took advantage of Instagram’s core characteristic – high-quality images by authentic opinion leaders. Influencer photographers produced content for the brand account – all in the futuristic style of the campaign The Future Is Exciting, Ready? Cooperations with high-reach influencers and accompanying community management increased the interaction rate. Social ads generated additional reach.

BENEFIT

We have brought the brand channel into the future: A harmonization of Vodafone’s visual language thanks to content by professional photographers, opportunities for identification and interaction due to authentic influencer cooperations and a reach of 2.9 million followers – the future is exciting indeed.

Experiences

Huawei #SHOWWHATYOULOVE

CHALLENGE

No other smartphone provides better photography. How can this USP of the HUAWEI P10 be highlighted at its launch and how can general awareness be created for the market introduction? ​

APPROACH

We placed the HUAWEI P10 in a photography-enthusiastic target group on Instagram and animated to share unique moments using #ShowWhatYouLove. Workshops with influencers, who were introduced to the HUAWEI P10 by professional photographers, provided elements of storytelling. Raffles of the smartphone created additional buzz.

BENEFIT

The campaign positioned the HUAWEI P10 as the prestige smartphone for photography, reaching 72.8 million users – and earned Social Match the German Online Communication Award 2018 in the Category Product Launch.

Team

Jobs

At Social Match, there are no dull business days,

stagnant hierachies or boring tasks.

With our work, we revolutionize the world of

brand communication every day, mixing up the dusty

strategies and approaches of the marketing industry.

Kontakt

Social Match GmbH & Co. KG
Scheibenstraße 117
48153 Münster
Germany
hello@social-match.com
+49 (0) 251 20319050