Clients and Campaigns
We create customized campaigns and
cross-platform strategies for international clients.
Data-driven, groundbreaking and game-changing.
For the launch of L’Oréal’s hair care range ELVITAL Dream Length, our goal was to raise awareness among the main target group – young women wishing for healthy, long hair.
Instead of classic product advertising, we created #HelloLongHair, a campaign that excited the audience’s curiosity. Blind tests by micro-influencers and the documentation of effectiveness via test diaries on Instagram aroused buzz. A contest to win a meet-and-greet with macro-influencers such as Stefanie Giesinger and Sarah Harrison at the Cannes Film Festival generated additional reach.
48 postings and 59 stories were displayed to 23.5 million potential customers – and caught their interest: The interplay of micro- and macro-influencers, blind tests and contest generated 1.4 million likes in total.
Convincing in the visual world of Instagram without a physical product: How can Vodafone appear approachable, gain reach and increase active exchange with the target group?
We took advantage of Instagram’s core characteristic – high-quality images by authentic opinion leaders. Influencer photographers produced content for the brand account – all in the futuristic style of the campaign The Future Is Exciting, Ready? Cooperations with high-reach influencers and accompanying community management increased the interaction rate. Social ads generated additional reach.
We have brought the brand channel into the future: A harmonization of Vodafone’s visual language thanks to content by professional photographers, opportunities for identification and interaction due to authentic influencer cooperations and a reach of 2.9 million followers – the future is exciting indeed.
No other smartphone provides better photography. How can this USP of the HUAWEI P10 be highlighted at its launch and how can general awareness be created for the market introduction?
We placed the HUAWEI P10 in a photography-enthusiastic target group on Instagram and animated to share unique moments using #ShowWhatYouLove. Workshops with influencers, who were introduced to the HUAWEI P10 by professional photographers, provided elements of storytelling. Raffles of the smartphone created additional buzz.
The campaign positioned the HUAWEI P10 as the prestige smartphone for photography, reaching 72.8 million users – and earned Social Match the German Online Communication Award 2018 in the Category Product Launch.